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Hot
Spot
Underway |
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Of
his four-and-ahalf star Times Square hotel now
in development, Hank Freid says:
“Sanctuary will cater to sophisticated
tourists, publishing and corporate executives,
modeling agencies and movie studios.”
The trendy rooftop bar he is building will likewise
be the hot-spot desination for both New Yorkers
and tourists alike. |
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f there’s one thing that
Hank Freid understands well, it’s the essence
of luxury. For more than 30 years, |
| Freid, the
CEO and founder of the Impulsive Group, has been
a successful developer of high-end and boutique
hotel properties in New York City. |
| Freid
is currently developing a four-and-a-half-star
lifestyle hotel on West 47th Street called Sanctuary,
slated to open in fall 2009. This “tranquil
oasis in the heart of Times Square,” Freid
says, will boast 120 spectacular rooms and an
exclusive duplex penthouse suite with roof access.
Freid has three other hotels in New York : the
Ameritania in Midtown, and Marrakech Hotel NYC
and the Broadway Hotel—both on the Upper
West Side. |
| Continuously
looking for new ways to offer luxury to those
who seek it, Freid offers yachts for charter (
impulsivecharters.com) during the Mediterranean
high season and the Caribbean winter months. An
82-foot Sunseeker Predator is available for daily
or weekly charter in the Caribbean, starting at
$10,000 and $60,000 respectively. In the Mediterranean,
his 120-foot Norship, the Impulsive—which
comes replete with a Michelin Star chef and a
staff of seven crew members—can be chartered
for $100,000 per week. Impulsive recently underwent
a multimillion-dollar refit, and the renovations,
including beautiful new custom-designed staterooms,
have made the yacht even more sumptuous than before.
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Helicopters
and private jets will be available to take guests
between Freid’s hotels and yachts.
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By
2009, Freid will formally merge the two businesses
by offering vacation packages that integrate his
hotels and yachts and incorporating helicopters
and private jets to transport his guests between
them. The business is a family affair. Freid’s
son, Brandon Freid, is the company’s vice
president of acquisitions. Father and son are
currently in negotiations on three more properties
in Manhattan, exploring acquisition opportunities
in San Francisco, Boston, Tahiti, and the Dominican
Republic, and developing a hotel with a spa in
South Beach. |
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When
Freid is not expanding his luxury holdings,
this lifelong New Yorker enjoys vacationing
in the south of France and Italy, boating
and tennis with his son, and spending time
with his daughter Nicole, son-in-law and grandchildren.
Actively involved with Tem ple Emanuel and
the Susan G. Komen Breast Cancer Foundation
in memory of his sister, Freid maintains a
balance between his work, philanthropies,
family and leisure. |
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